Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the scarcity of shelf space becoming a major survival factor in the $5 billion retail PC software market, Hasbro Interactive Worldwide has opened up a cyber toy store with designs on derailing the momentum of Riven and Barbie at the cash register.
Hasbro Interactive, the Beverly, Mass., new media division for the No. 2 toymaker, specializes in CD-ROM development and site construction for traditional Hasbro brands. This year, the company has stepped up its online ad budget, earmarking approximately $3 million for the Internet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in