Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By LAURA RICH
Rock n’ roll memorabilia restaurant Hard Rock Cafe has kicked off a plan to launch a corporate-wide presence on the Web for the first time.
David Carlock, project manager at Orlando-based Hard Rock, said he and other project executives have met recently with principals of Organic Online, Vivid Studios and other new media shops. The company asked for a ‘tutorial’ about the Internet and ideas on how each agency would translate the Hard Rock brand into digital form.
Carlock said no official review was under way at this point, but that one may take place later this summer or in the fall.
‘We’re out there whether we like it or not,’ said Carlock, referring to individual Hard Rock sites and Web pages created for Hard Rock Hotel and Casino, a company separate from the theme restaurant chain.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in