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To attract consumers during the upcoming holiday season, Sparks.com, an online store for traditional paper greeting cards, has chosen Chicago-based interactive shop Four Points Digital to create an online advertising campaign. Previously, the San Francisco-based greeting card company had handled its marketing in-house.
“We are about a year old and have only recently grown large enough to work with an agency,” said Lizzie Nichols, director of marketing for Sparks.com. Sandy Scherling, senior vice president/managing director at Four Points, said similar philosophies make the match a good one.
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