IQ News: Good Housekeeping Unveils Web site Review Program

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For the first time since instituting its seal of approval for advertisers in 1909, Good Housekeeping’s venerated consumer protection program has created a new review process–this time to vet the Internet.
Called Good Housekeeping Web Site Certification, the program judges potential advertisers’ sites for good taste in products, ease of navigation and a clearly defined policy on privacy and cookie use. A site also cannot disable a back or home button or browser, meaning a user can close the site without additional screens or functions popping up.
Additionally, e-commerce sites must disclose the operator’s address, phone number and return policy, while also providing customer service contacts to obtain order status by telephone or e-mail.




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