Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Music-playing postcards from such bands as the Cowboy Junkies and Squeeze will soon be making their way to user’s desktops as the result of a new e-mail technology from Internet marketing company Global Music One (GMO). The Los Angeles-based company will announce today that it has inked an exclusive deal with Santa Fe, N.M.-based Valley Entertainment, an independent record label that has those bands among its stable of artists.
The technology, which GMO calls the Digital Audio Postcard, is a self-playing, interactive downloadable file that does not require a player.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in