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Multilingual lottery sweepstakes Web site TroppoLotto officially launches this Wednesday, offering prizes ranging from $5 to $1 million, the option to play in English, French or Spanish and a tropical setting where Jimmy Buffett would feel at home.
“We wanted to offer people a place to escape, a virtual vacation on the Net,” said Brian Nelson, founder and CEO of San Carlos, Calif.-based Trancos, the parent company of TroppoLotto. “We used a tropical motif complete with parrots and lush beach scenes.”
Hoping to capitalize on the estimated 13 million Net surfers in France and the 5 million Spanish-speaking Web users in America, the free TroppoLotto game features French- and Spanish-language versions accessible from the top-level page.
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