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Trying to tap into the same spell that made The Blair Witch Project a phenomenon last summer, News Corp. has signed on with the movie’s producers to create a Web site it hopes will deliver viral marketing support to a new sci-fi drama set to debut this fall.
Called Freakylinks, the site was created three months ago by New York-based News Digital Media and Haxan Films–the Florida-based studio behind Blair Witch–and features the weird, wacky and occult interests of Derek Barnes and his friends.
“I’m just your average 20-something living in the early part of the 21st century with too much time on my hands and too much technology in front of me,” Barnes writes on the site.
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