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Forbes.com, the online unit of New York-based business media company Forbes Inc., tapped Jeffrey M. Killeen, a former barnesandnoble.com executive, for the newly minted post of chief executive officer. Killeen will oversee the strategic and operational growth of Forbes.com, which launched in 1997 and now boasts nearly 3.3 million visits per month.
“My attraction to Forbes.com was the uniqueness and power of three things: the brand, the content portfolio and the audience demographics,” said Killeen. “From my perspective, a very large and very important Internet business can be built from a foundation of those assets.”
Formerly chief operating officer at online books e-tailer barnesandnoble.com,
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