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Follow the Rabbit!, an online personal advisor, hops on to the Web this week, soft-launching its vacation recommendation service. The destination decision guide marks the New York-based company’s first offering in the electronic-advising space.
“[Follow the Rabbit!] acts as an online personal counselor who understands and anticipates people’s needs based upon their lifestyles,” said Mathias Turck, COO and president of Follow the Rabbit!
With its proprietary technology, the online service matches user information with recommendations using a combination of four levels of filtering–content-based, event-based, collaborative and context-based.
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