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In an effort to create industry standards, FAST’s ad model committee has developed voluntary guidelines for online ad formats that it also believes will meet the needs of users.
“The overall purpose was to develop a collaborative forum for publishers, advertisers, technology companies and third party ad bureaus [such as ad serving companies] to come together,” said John Spencer, president of Unicast Communications and vice chair of the FAST narrowband committee. (FAST was formed out of last August’s Future of Advertising Stakeholders Summit, sponsored by Procter & Gamble.)
With the goal of creating a common lexicon, the committee of more than 200 people identified basic ad models that it is terming Interactive Standard Advertising Units.
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