IQ News: FamilyTime Targets Working Moms

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The site’s services are aimed at the working mother, whom O’Brien calls “the heroic mom,” and offers practical advice and information on managing a home from menu planning to coordinating family calendars online.
“It’s [for] the woman with a child trying to make ends meet. They want to organize their family’s lives better,” said John Hawkins, executive vice president of strategic development for the Westport, Conn.-based company.
A beta test of more than 40,000 users on FamilyTime.com




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