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Even if you’re a total klutz, you can use Excite, promises a new TV ad campaign that launched Sunday. The brand awareness campaign, which was created by Lowe & Partners/SMS, New York, has the tagline, “You Can Too.” Its “Everyman” mystique targets existing and new Internet users. Six spots will air for six weeks, on a wide variety of cable and broadcast shows.
The campaign is the first from Lowe, which is better known for blue-chip clients such as Sprite and Mercedes-Benz, since the shop won the account in October.
Each commercial shows an ordinary person botching everyday activities.
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