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Excite’s and Intuit’s announcement last week of a new financial tools and information channel is part of a growth spurt for financial investment tools and information on the Internet.
That channel, called Excite Business & Investing by Quicken.com, is expected to soon be followed by the launch of a financial service at ABCNEWS.com. Produced by Starwave, the site will have personalization capabilities, so users can build investment profiles and form investment strategies. Starwave officials had not commented about the launch at press time.
For the Excite and Intuit launch, Charles Schwab, Ameritrade, Datek Online, DLJdirect and E-Trade, among others, signed on as advertisers and sponsors for the channel paying a total of $11 million over the next year.
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