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Taking Another Step Toward Entering
the online bookselling business, Bertelsmann AG tomorrow will launch what it is calling “the external beta version” of its Bertelsmann Online site, created by New York-based Concrete Media Construction.
Referred to by the Internet industry by its Web address–BOL.com, during its pre-launch phase–the online venue of the Munich-based publishing giant will be an international book site with a 5 million title database that will launch in five languages. Bertelsmann scrapped its plans for an American version in October when it bought a 50 percent stake of competitor BarnesandNoble.com
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