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Internet marketing solutions company Engage Technologies this week launches AudienceNet, a new service that the company claims is the first Web-wide profile driven advertising network.
Unlike some online ad placements, which serve advertising to users based upon surrounding content, Engage AudienceNet will help advertisers target potential customers relative to anonymous profiles culled from user behavior online. Marketers can follow users as they click from site to site and deliver relevant ads, as long as users have visited at least one site that subscribes to Engage.
Betsey Zikakis, vice president of marketing at Andover, Mass.-based
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