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Entertainment site E! Online goes live with a new look and new content on Wednesday. The Los Angeles-based hub will abandon its cluttered tabloid appearance in favor of strong graphics and plenty of black space. The bolder, more contemporary site was designed in-house.
“Everyone in Hollywood gets a nip-and-tuck, why shouldn’t we?” asked editor-in-chief Lew Harris. “The whole idea for the relaunch is, ‘Bigger, better, more.'”
The site’s content has been reorganized and includes several new features.
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