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Advertising solutions firm DoubleClick has reorganized its media wing, DoubleClick Network, to establish six vertical divisions to better position its sales teams as experts in specific advertising segments.
The six channels are automotive, business, travel, women and health, entertainment and youth and technology. More channels may be broken out as needed, such as sports, which currently is under entertainment and youth.
Advertisers and sites in the DoubleClick Network now are being served by a beefed-up and retrained sales team, with reps dedicated to only one field.
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