IQ News: Distribution is King: Microsoft

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Looks for Outside Partners
Even mighty Microsoft can’t go it alone on the Web. After launching most of its content sites on its own, the software giant has decided to push for a mass audience by striking deals with outside distributors.
Until now, Microsoft’s content has been available as channels on its Internet Explorer browser, through the proprietary Microsoft Network and selectively via the Internet. Its interactive media group includes MSN, the local content Sidewalk sites, CarPoint, travel agent Expedia, Microsoft Investor, MSNBC on the Internet, Slate magazine and Mungo Park.




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