Vicinity Takes it Home
Home Depot tapped Palo Alto, Calif.-based Vicinity Corporation to provide a business locator for homedepot.com. The Atlanta-based home improvement warehouse's Web site will store addresses and phone numbers, as well as driving directions and maps, all branded as a Home Depot service.
Annuncio Lands Clients
Beyond.com of Sunnyvale, Calif., and Encino, Calif.-based online music company ARTISTdirect signed on as clients of Annuncio Software, Mountain View, Calif., maker of Internet marketing automation applications. The companies will use Annuncio Live, an application that will help them personalize and target their marketing efforts on the Web and through both direct mail and e-mail.
Hitting the Links
Hoping to cash in on the lucrative golf market, Fringe Golf launches this week, a Website targeting "the modern golfer." Services include golf course locators, online booking of tee times, and golf vacation planning. The San Francisco company's site will include news, feature articles and purchasing of equipment and clothing, including its own branded line.
Applications service provider Asymetrix Learning Systems will be reborn as click2learn.com today. The Seattle-based company, founded by Paul Allen in 1984, provides digital tools and content for developing and delivering Web-based training, mostly in the business sector. Its site aggregates online learning titles from third-party providers, that can be augmented with sales of CD-ROMs, videos and books. Garrigan-Lyman, Seattle, handled the naming, identity and a radio and print ad effort