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Guerrilla Ads Get Real
Online advertising network Real Media, New York, this week will kick-off an
outdoor campaign to get national advertisers to buy media on its network of local newspaper sites. The campaign, by M&C Saatchi, New York, includes posters placed in phone booths near agencies and competitors and at strategic commuter train stops. A wrapped bus in New York will deliver pizza and breakfast to agencies, and buses in San Francisco also will sport ads.
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