According to the first quarterly Web trend report by Relevant Knowledge, Atlanta, and International Data Corporation, Framingham, Mass., the number of home Web users in the United States is projected to increase from about 30 million to nearly 102 million by 2002. The percentage of users who buy online will grow from 36 percent to almost 50 percent. Total spending will increase from $4.3 billion in 1997 to more than $54 billion in 2002.
Software Taps the Net
Microsoft, Redmond, Wash., unveiled its fall software product lineup last week. The titles rely on the Internet for greater engagement with Money 99 and Encarta Reference Suite 99, the company's CD-ROM encyclopedia. In September, Microsoft will launch a paid reference site called Encarta Deluxe 99. Encarta Online is currently a free site and will remain so in the updated, concise version.
Ad Spending Up
Internet advertising revenue reached $351.3 million in the first quarter of 1998, up 6 percent over the previous quarter and 270 percent above the same period last year, according to the Internet Advertising Bureau and its auditing firm, Coopers & Lybrand, New York. The top three advertising categories by industry were computing, consumer-related companies and telecommunications.