Portal's Ads Begin
New York-based hip-hop music and lifestyle portal AKA.com today will kick off the first portion of its integrated advertising campaign, beginning with print spots appearing this week in urban music magazines The Source and Vibe. According to AKA.com co-founder Stuart Hersch, the print ads will supplement the existing guerrilla marketing effort, which includes offline postering and listening parties in New York. It will culminate in an online effort expected to break this summer. The print ads will feature music celebrities.
Mail Product Launches
E-mail technology solutions provider ActiveNames, New York, today will launch its E-mail Tracking Server product, which allows businesses to track the changing e-mail addresses from their customer databases. The new ETS product will be integrated into ActiveName's suite of e-mail tracking products.
Time for a Campaign
Myprimetime.com, a Web site for baby boomers, selected Age Wave IMPACT of Emeryville, Calif., as its agency of record. San Francisco-based myprimetime.com today will launch a $10 million ad campaign. The agency also will assist myprimetime.com with its site development and marketing program strategies.
The Story? A New Tool
WebSideStory, the San Diego Internet-based audience analysis service, announced Yep Surfing Companion, a free tool that lets users set up instant chats with other Yep users on the same site and lead one another on guided tours of the Internet. The software also invites users to become panelists for WebSideStory's Yep.com, which will use the panel information to rank the Web