Readying for the Party
Online Mardi Gras information destination MardiGras.com and national Mardi Gras-themed bar chain Fat Tuesday, both New Orleans, today announced a cross-promotion agreement whereby MardiGras.com will become the Web home for Fat Tuesday and the site will sell products from the brick-and-mortar bar. MardiGras.com is produced by Nola Live, which is owned by the Advance Publishing unit of New York-based Condƒ Nast.
Flycast Adds Service
Flycast Communications, the San Francisco-based advertising network, has added a new service, Flycast CPCnet. A sister to the Flycast Network, it will bring together advertisers and sites with small inventories on a pay-per-click model, with a cost ranging from 40 cents per click for run of network to 60 cents per click for category buys. CEO George Garrick said his company can offer this network to sites that don't meet the Flycast
Network criterion of approximately 200,000 page views per month because, while the same technology for serving and billing will be used, the management and support services can be scaled down. Flycast expects many publishers in the CPCnet to graduate to the Flycast Network as they grow.
Magazine Now on Web
New York-based We Media, publisher of WE magazine, has launched wemedia.com. Both the print and Web versions of WE are targeted at the estimated 54 million people in the United States with disabilities, as well as their friends and families. The site will offer special features, such as Web enabling for the blind.