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CompuServe Makeover
America Online, Dulles, Va., and D.J. Dircks Associates, Saint James, N.Y., will this week launch a traditional media campaign for CompuServe, which AOL acquired last February. The ads are part of AOL’s ongoing effort at revitalizing that brand.
I Feel Yucky
Yucky.com, purportedly the yuckiest site on the Internet, is unveiling an electronic
commerce area. The site, a property of Jersey City-based New Jersey Online that features bugs, worms and other vermin, is partnering with Amazon.com,
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