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IQ News: Deadline

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Agency Assumes Spiral
After owning a stake in Spiral Media for the past year, Agency.com, New York, has taken 100 percent ownership of the New York-based interactive agency. Spiral Media will become a subsidiary of Agency.com and will operate under its own name. Art Williams will remain as Spiral's CEO and will also become executive vice president of operations for Agency.com. Spiral's clients include Reuters, AT&T, Nickelodeon and Xerox. The move follows Agency.com's mergers with Online Magic in London and Interactive Solutions in Boston.

Pathfinder Name Wanes
As part of an evolving strategy shift, Time Inc. New Media, New York, is promoting its individual online media brands, such as Parenttime and Time.com, instead of its umbrella online brand Pathfinder. Company officials said Pathfinder, which has ceased to be an important brand for consumers, is now being treated as an infrastructure for striking deals and selling ads.

InterActive8 and TPI
Silicon Alley's InterActive8 last week acquired Tuckett/Parshall Interactive, an African American owned and focused agency, also based in New York. TPI will operate as a separate unit of InterActive8, servicing clients such as Morgan Stanley, Essence and Motown Records.