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Rich Future?
At this week’s Jupiter Online Advertising Forum in New York, rich media revolutionaries InterVU, San Diego, and Narrative Communications, Waltham, Mass., will unveil new software packages for publishers that will allow them to serve dense or “rich” ad units. InterVU’s revamped eyeQ ad-serving product now accomodates VRML, Flash, Shockwave and Microsoft’s Windows Media Player. Sites produced by Buena Vista Internet Group, Macromedia, Lycos and others will use the product. Narrative has now incorporated RealNetworks’ G2 streaming audio and video animation into its Enliven ad software.

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