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IQ News: At Deadline

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ESPN Revamps Pay Area
Sports portal ESPN.com, New York, today relaunches its ESPN Insider premium area. The revamped section will be a virtual sports club, offering enhanced content and exclusive "members only" benefits, such as discounts on ESPN on- and offline products. Fans will have unlimited access to ESPN Insider for $4.95 a month or $39.95 annually.
E-Dialog Tackles NFL
Lexington, Mass.-based opt-in e-mail firm E-Dialog today kicks off its direct marketing partnership with the National Football League, New York. E-Dialog will develop a campaign, beginning with an e-mail newsletter, to build relationships with NFL fans online.
Free Access for Surfers
San Francisco-based "virtual" ISP Surfree.com in the fourth quarter will roll out its new proprietary e-tool, The SurfBar, a free-floating window that will serve ads to Surfree.com subscribers in exchange for reduced rates. Depending on the amount of ads viewed, users can receive discounts on their $14.95 monthly fee for unlimited usage until the fee is eliminated. Users can also opt-out of viewing ads, but will pay the full fee for Internet service.
New Shoes Site, Dude
A new site for Gravis Footwear, designed to appeal to skaters and boarders, goes live today. The Burlington, Vt., company's site also is a base for corporate and dealer communications. Consumers can check out product photos, then locate the nearest dealer while listening to music loops from indie label Boom Records, San Francisco. Paris France, Portland, Ore., designed the site using identity work by CINCO Design Office, also Portland.