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Grey Goes Beyond
Grey Advertising, New York, is finalizing a deal to acquire Internet media buying firm Beyond Interactive, Ann Arbor, Mich., sources said. Both Grey and Beyond declined comment.
MyBasics Bought Out
Online health and beauty e-commerce site MyBasics.com, New York, was bought and will merge with fledgling site Indulge.com, New York. The new site will begin selling upscale beauty products as well as accessories in October. Heading the new venture will be CEO Cathy Taylor, a former president and CEO of Cole-Haan and vice president of retail at Nike, and COO and president, Ken Landis, a co-founder of Bobbi Brown cosmetics and former president of Benetton Cosmetics.
Avenue A Lands TMCS
Interactive media and data marketing company Avenue A, Seattle, was named online agency of record for Ticketmaster Online-CitySearch, Pasadena, Calif, which last week bought the entertainment guides portion of Microsoft’s Sidewalk.com
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