Grey Goes Beyond
Grey Advertising, New York, is finalizing a deal to acquire Internet media buying firm Beyond Interactive, Ann Arbor, Mich., sources said. Both Grey and Beyond declined comment.
MyBasics Bought Out
Online health and beauty e-commerce site MyBasics.com, New York, was bought and will merge with fledgling site Indulge.com, New York. The new site will begin selling upscale beauty products as well as accessories in October. Heading the new venture will be CEO Cathy Taylor, a former president and CEO of Cole-Haan and vice president of retail at Nike, and COO and president, Ken Landis, a co-founder of Bobbi Brown cosmetics and former president of Benetton Cosmetics.
Avenue A Lands TMCS
Interactive media and data marketing company Avenue A, Seattle, was named online agency of record for Ticketmaster Online-CitySearch, Pasadena, Calif, which last week bought the entertainment guides portion of Microsoft's Sidewalk.com (see page 42). TMCS will spend more than $3 million in the next year for Avenue A's media and data marketing services, which CitySearch has drawn on in the past.
IVillage Execs Form Site
Katherine Legatos and Amy Ryberg, two ex-iVillage.com staffers who served as development director and operations head respectively, received $4.5 million in funding to launch Ingredients.com, an e-commerce business to create and package consumer products to be sold exclusively over the Web. The company will launch a line of personal care products and home accessories this fall.