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Lycos Guide Is Synged
Gen Y lifestyle e-‘zine Synge.com and Web portal Lycos, Waltham, Mass., today will unveil a co-branded content area at synge.lycos.com. The Costa Mesa, Calif.-based Synge will provide its edgy and irreverent content to Lycos’ Career Web Guide with feature articles and news aimed at users age 18 to 30.
Sales Force Takes Off
24/7 Media, New York, this week will launch a nationwide ad sales force focused exclusively on the convergence of television and the Internet.
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