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Sales Made Simple
Homestead Technologies, Menlo Park, Calif., today launches a “For Sale” tool allowing anyone building a personal Web site with Homestead to handle credit card transactions on their site, without having to set up a storefront.

Read, Charge, Read
A three-way partnership between bookseller Barnes and Noble, publishing giant Condƒ Nast, both New York, and Purchase, N.Y.-based credit card company MasterCard has resulted in an offline effort promoting Condƒ Nast’s Summer Book Blast. A celebrity-driven insert is appearing in August Condƒ Nast books, including Architectural Digest and Gourmet, driving users to barnesandnoble.com,



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