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24/7 Goes Direct
Ad network 24/7 Media, New York, formed 24/7 Promotions, an online direct marketing unit allowing category-exclusive sponsors to promote their products and services to a pre-qualified audience. The program aggregates registration information collected on the 24/7 Network from consumers who wish to be part of the service. E-mail marketing will be conducted via 24/7’s newly acquired interactive shop, Sift.
Modacad Launches New Site
Los Angeles-based Modacad launched styleclick.com, a shopping site targeting women. Modacad’s fashiontrip.com,
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