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Explorer Required
To boost its Internet Explorer Web browser, Microsoft has started a campaign, from agency of record Anderson & Lembke, in which Web sites create content that can only be seen using an IE browser. An IE-only game on NBC’s Homicide site appeared last week. Banners running on the Web point to the promotions.
New Sites for Petry
Petry Interactive has signed three new clients as sites on its ad-sales network: The Globe, USANet and Reuters on Yahoo! Petry now counts over 100 sites since the network launched March 1.
Spring Promo Breaks
Volkswagen of America and K-Swiss wrapped up college Web promotions last weekend with customized sweepstakes.
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