IQ News Data: Travel Bucks Stack Up in Cyberspace | Adweek IQ News Data: Travel Bucks Stack Up in Cyberspace | Adweek
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IQ News Data: Travel Bucks Stack Up in Cyberspace

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The Internet has impacted the travel industry in recent years like it has few others, effecting everything from the way people research their vacation plans to the way they purchase airline tickets and make hotel reservations. In fact, online travel-related sales revenue is expected to reach $15-$20 billion this year alone, according to the Travel Industry Association of America.
Washington-based Travel Industry Association found that 52 million Americans turned to the Internet in 1999 for travel information and nearly 17 million travelers used their computers to secure travel reservations online. This trend is likely to continue with the proliferation of travel Web sites and the on-going penetration of cheaper and faster computers at work and at home.
"The Internet has grown dramatically as an information tool for potential visitors," said Nell Barrett, senior vice president of communications at NYC & Company--The Convention & Visitors Bureau of New York. "[In the past], sources for [travel] information were merely brochures and guidebooks."
Barrett said that the NYC & Company Web site, located at www.nycvisit.com, currently helps prospective Big Apple visitors book hotel rooms and also has a link to Continental Airlines. NYC & Company is looking to better utilize the Internet to attract more visitors and the organization plans to create e-mail lists to provide people with updates on New York City events throughout the year, according to Barrett.
--Christine Sparta

Top 10 Airline Sites, February 2000
unique visitors males % females %
SITE (000s) 25-34 35-54 55+ 25-34 35-54 55+
All Digital Media 74,627 10.2 17.7 4.6 10.1 19.4 4.2
AA.com 1,893 15.2 24.3 6.0 15.5 26.9 3.5
Southwest.com 1,848 13.5 25.3 5.4 15.0 29.1 3.8
Delta-air.com 1,563 13.5 33.6 7.4 10.3 22.2 4.0
UAL.com 1,479 16.3 29.1 7.7 10.7 21.8 4.5
USAirways.com 1,150 13.5 27.7 6.5 17.9 22.6 5.1
NWA.com 1,070 17.9 27.3 6.1 10.9 23.4 4.4
Continental.com 1,008 19.3 30.5 6.7 16.5 17.0 3.5
Iflyswa.com 834 20.9 22.5 5.0 20.1 23.0 1.9
Alaskaair.com 514 17.8 31.3 6.2 5.1 25.8 5.5
TWA.com 498 9.4 26.4 7.4 19.4 23.4 2.6
Americawest.com 486 12.8 33.1 8.1 14.5 22.8 2.0