IQ News Data: Barbie Banner Ad Leads the Pack

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Of Toy Advertisers Across the Web
Dorian Stuart is hardly alone when she said, “I was madly in love with Barbie when I was little girl.” But a smaller number of doll lovers have followed the 49-year-old Stuart, who graduated to vintage doll collecting in later years.
An online ad for the popular Mattel icon, which appeared on sites such as Nickelodeon and Yahoo!, was the most widely distributed banner across the Net compared to other toy banners appearing in the month of March, according to Seattle-based Internet research firm AdRelevance.

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