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With millions of college students now on winter break, textbook e-tailer efollett.com today will kick off an online sweepstakes promotion to drive traffic to both its Web site and its network of more than 600 bricks-and-mortar campus bookstores across the country.
The Spring Rush promotion, which will run through Feb. 10, features a special ˜WebDecoder,” a plastic strip shaped like a bookmark. When placed against a computer screen, it enables efollett.com visitors to decipher secret codes leading to such prizes as Saturn automobiles, spring break vacations and prizes from sponsors M&M Mars, Coca-Cola and YM and Mademoiselle magazines.
Students can obtain WebDecoders by requesting one at Follett›s namesake bookstores or Web site; no purchase is necessary.
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