IQ News: Consumers Know Beenz

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If you don’t know beenz now, you may soon, thanks to a new campaign breaking today. A print effort for The Beenz Company will tout beenz, the New York-based firm’s eponymous Web currency, which the company hopes will attract new visitors, create coveted “stickiness” and convert surfers to buyers.
Retailers buy licenses from Beenz, and then offer the faux currency to users to get them to register, or complete surveys, for example. Users can collect beenz across a network of sites and redeem them for merchandise or discounts.




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