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ConsumerNet, an online database management and direct marketing firm, this week begins offering its clients an upgraded version of IceIX (“Ice-Nine”), a proprietary technology the company licenses from Boston-based AdTools which allows marketers to e-mail an instant-play, audio-enhanced advertisement of up to 60 seconds, and also includes built-in database functions, text updates, hyperlinks and graphics.
The “commercial” resembles a Web page and can be built with images from a client’s magazine or newspaper campaigns, and audio lifted from a client’s radio spot.
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