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The Washington, D.C.-based non-profit advocacy group The Benton Foundation tomorrow will relaunch its Web site about children’s issues targeted toward adults. Formerly known as KidsCampaigns.org, the redesigned site will also have a new name and new Web address; it is now called Connect for Kids, located at www.connectforkids.org.
The site functions as an online repository where adults can find parental guidance resources and informational links related to children’s issues. In addition to the site relaunch, the Benton Foundation has partnered with the Advertising Council, New York, to create a series of humorous on-air public service announcements aimed at driving traffic and helping adults who want to find ways to educate themselves on how to better children’s lives.
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