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Concrete Media, New York, online publisher of youth culture sites Bolt and the GirlsOn Network, has created a custom publishing division to design and create third-party Web sites.
Concrete is designing Bertelsmann Online’s forthcoming book site Bertelsmann Online, or BOL, in addition to designing sites for alternative weekly The Village Voice and toy maker Toymax.
“We’re selling a consultancy that understands relationships with consumers,” said Dan Pelson, president and CEO of Concrete Media. “It’s important for us not to be seen as an online ad agency.
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