IQ News: Community Service: Lycos Launches "Sticky" Clubs

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In an effort to expand its existing online community base, Lycos
Networks today will launch Lycos Clubs, a suite of communication tools that allows members to create in-browser, virtual clubhouses based around shared interests, ranging from accounting to zoology. The new toolset, which is free to users, includes instant messaging, e-mail and offline paging services.
“The real focus is getting users to connect and establish relationships,” said Mark Stoever, director of product management for community and personalization at Lycos.




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