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The young and tragically hip have a new place to hang out on the Internet with a relaunched Kenneth Cole Reaction site.
Created by Reset, New York, the site, www.kc-reaction.com, supports an online store for the Reaction sportswear line and is designed to be a center for music, entertainment and youth culture.
“Reaction brings a culture and a demographic to life,” said James Altucher, CEO of Reset. The agency previously created an enhanced CD for the Reaction brand featuring artists from alternative music label Interscope Records, including Garbage and Marilyn Manson.
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