IQ News: Closeup - Perked Up

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Promotion and customer loyalty are byproducts of Perks.com.
RagingBull.com, an Andover, Mass.-based platform for individual investors, was looking for a way to retain and reward its Internet customer base.
DrDrew.com, a Pasadena, Calif.-based entertainment site, wanted to supply sweepstakes and gift items for off-site promotions and to online chat participants.
Instead of staffing an in-house fulfillment department and hiring outside legal consultation to handle the logistics, both companies called on Perks.com, a two-year-old Los Angeles-based provider of online customer loyalty and motivation programs, to make things happen.





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