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CityXpress.com launched a new advertising vehicle it says will help e-tailers acquire customers while increasing brand awareness. Xpress Flyers, available on its xpresscoupons.com site, give merchants premium placement among the other electronic coupon offers available there.
“We create them with the colors, look and feel of the advertiser’s site,” explained product manager Marni Hardin.
Each Xpress Flyer contains multiple offers from a single Web merchant, such as a percentage off a featured item, or gift-with-purchase. Clicking on the offer takes the customer to a special URL that incorporates the merchant’s content and design, plus CityXpress.com’s
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