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News-Based Fem Site
Young women’s network ChickClick today unleashes Shewire, an all-fem, all-the-time news and discussion site aimed at females 20 to 30.
“It’s an extension of what ChickClick’s been trying to do, providing more progressive content through our affiliates,” said producer and editor Beatrice Springborn. “Now we want to provide news and information that has a more serious slant to it.”
Springborn conceived Shewire with ChickClick co-founder and creative director Heather Irwin. They describe themselves as news junkies who felt the perspectives of young women were missing from conventional reportage.
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