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BuyMedia.com’s online broadcast buying service is ready for prime time. Today the Burlingame, Calif., company claims to be the first out of the gate to allow buyers to purchase first-choice TV and radio advertising online.
The system lets media buyers automate buying and selling spot ads. Since 1996, about 50 shops have beta-tested the system as the company continued to add functionality. “We believe we’ve now perfected the system and launched a final product that has the capability of achieving the volume we expect to receive,” said president and CEO Michael Jackson.
BuyMedia.com
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