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Cambridge, Mass.-based BrandStamp, creators of an online, point-of-purchase product registration system, today launched a pilot program with New York-based baby products e-retailer BabyGear.com. As a part of the program, BrandStamp will allow consumers to register their strollers, toys and other related baby merchandise immediately after purchasing from The First Years, Little Tikes or Safety First, manufacturers who reside on the BabyGear site.
“The main reason consumers won’t register is because it’s a pain. After [a consumer] gets home from the store, they don’t want to fill out the information, find a stamp and mail it out,” explained Sean Brown, BrandStamp’s president.
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