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IQ News: bits

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Webforia, a Bellevue, Wash.-based Internet business-to-business solutions company, has formed a three-year, $50 million alliance with CNN Interactive, Atlanta.

New York-based ad agency Mezzina/Brown has changed its name to Mezzina Brown & Partners and added a specialty practice group, called MB Consultancy and Capital, which will help Web start-ups develop business plans and strategic communication programs. The agency also has a partnership with NetCentric Partners, a New York-based venture capital firm, that recently announced plans for a $200 million Internet fund.

Seeking to expedite the delivery channel for streaming video advertising on Internet radio, Seattle-based Central Media has launched SpotTaxi.com. The site has also agreed to use Microsoft's Windows Media Player