Seattle-based streaming media company RealNetworks today launched RealServer, the company's new advertising extension that lets advertisers target banner and rich media ads through the RealPlayer. Also beginning today, Real Broadcast Network, RealNetwork's broadcast service, has teamed with ad network DoubleClick to allow Internet broadcasters to provide targeted advertisements within their streaming media content. Separately, ABC Radio Networks announced it will use RBN's new live ad placement capabilities.
DoubleClick, New York, has acquired Opt-In Email.com, an e-mail marketing company in Boulder, Colo. The price of the acquisition was not disclosed.
Kforce.com, New York, has selected Beyond Interactive as its first online advertising agency. Beyond Interactive, New York, will create a multimillion-dollar online direct marketing and branding campaign for kforce.com. Powered by Romac Interactive, an online management and recruiting resource, kforce.com is a full-scale Internet-based staffing service.
London-based e-business services company Equire last week launched three e-tail sites: high-end toyshop Hamleys.com, silver accessories retailer LinksofLondon.com and luxury jewelry store VanPeterson.com. Equire created the online presences for the three bricks-and-mortar U.K. luxury-goods shops at no cost, but receives a cut of their e-commerce revenue.