IQ News: Bits | Adweek
Advertisement

IQ News: Bits

Advertisement

Kellogg Company, Battle Creek, Mich., last week launched a redesigned Web site, www.kelloggs.com. It was developed by Magnet Interactive, Washington, D.C. The new site features product-oriented information and entertainment.
Webmonkey, a site targeted at technology enthusiasts from San Francisco-based Wired Digital, has launched in China through a partnership with Internet Technologies China, Beijing. The total Chinese online population is said to be some 600,000. The new site is located at www.webmokey.com.cn.
CondeNet, New York, has revealed plans to launch Cncurrency.com, an online version of a financial management supplement called Conde Nast Currency, set to go live on March 23. American Express Financial Direct and Scudder Funds are online advertisers.
Ad management software developer Accipiter, Raleigh, N.C., has signed a deal with MBInteractive, San Francisco, to integrate the research firm's brand effectiveness analysis, Brand Trak, into Accipiter AdManager. The software will now feature reports such as advertising recall, brand perception and purchase probability. Brand Trak works by comparing past campaigns' results.
Think New Ideas, New York, has won an integrated online and offline assignment from Panasonic Interactive Media Company, a division of Matsushita. Think will develop campaigns for four of the Santa Clara, Calif.-based company's gaming titles, Stratosphere, Terra Victus, Armor Command and Spec Ops: Rangers Lead the Way.
Fox Sports Online, New York, has launched a site for this summer's World Cup '98.
Developed in conjunction with the London newspaper, The Times and German athletic shoe maker Puma, "Road to the World Cup" will be hosted on www.foxsports.com. The site offers chats and news on the tournament and players, plus Puma giveaways.
Showtime Networks, New York, and Wink Communications, Alameda, Calif., have inked a deal to offer subscriptions to Wink's on-air interactive programming that corresponds with Showtime's show schedule. Wink distributes its TV-compatible programming through cable set-top boxes and aims to launch the service through major cable operators and set-top box manufacturers by the end of June.