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Sprint will promote its collect calling plan 1-800-ONE-DIME as the sole sponsor of ESPN SportsZone’s “Roast Your Rival” promotion due to kick off today. The five-week promotion asks visitors to submit their favorite wisecracks about their school’s archrival.
The Internet Advertising Bureau moved a step closer to its planned international development last week. Chairman Rich LeFurgy, also senior vice president of advertising at ESPN Internet Ventures and ABC News, began meeting with advertisers and publishers in Europe during Jupiter Communications Consumer Online Services Europe conference to discuss expanding the industry group there.
As part of a campaign to emphasize the durability of its laptop computers, Panasonic has launched a Halloween-themed online campaign called “How Did Your Notebook Die?” Panasonic agency Renegade Marketing Group, New York, a unit of Dentsu, developed the minisite and banners that will run through the end of the year.
Major League Baseball Players’ Association has named Katz Millennium...
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